person-woman-desk-laptop“In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

For example, a website that is optimized for search engines, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, back linking, link building to improve link popularity, and writing content for human readers. White Hat SEO is more frequently used by those who intend to make a long-term investment on their website.” ~Webopedia

Writing well is essential for any work we do for a client. Equally important is knowing how to write for SEO purposes. To improve website traffic and SEO for our clients, we offer blog post writing on topics relevant to their audience. The average client account includes 8 blog post per month, with our most aggressive client campaign including 20 posts monthly. Our team is experience writing for a wide range of industries, and always excited for an opportunity to write for new clients.

The NG Media team also writes website content, making sure our clients convey their important message regarding services as well as use keywords to improve SEO.