“In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.
For example, a website that is optimized for search engines, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, back linking, link building to improve link popularity, and writing content for human readers. White Hat SEO is more frequently used by those who intend to make a long-term investment on their website.” ~Webopedia
Writing for SEO
Writing well is essential for any work we do for a client. Equally important is knowing how to write for SEO purposes. To improve website traffic and SEO for our clients, we offer blog post writing on topics relevant to their audience. The average client account includes 8 blog post per month, with our most aggressive client campaign including 20 posts monthly.
Clients who have had us writing for them, over time, state an increase in business directly attributable to their website, with one client reporting over 10% of business coming directly from organic SEO efforts.
The most important online presence your company should have is your website. Once it’s built, it’s not something to ignore. Over time sites need a “health check” to learn the overall quality of pages, errors (including broken links), search engine issues, and compatibility with devices and Internet browsers to name examples of checks needed. We run a thorough check of your site and deliver a detailed report so that updates can be made to improve a site. Once work has been completed, we will run a follow-up report to ensure you corrected the issues stated in the initial report