The Use of LinkedIn Hashtags for Greater Reach

If you are active on LinkedIn, you have likely seen the addition of, and then sharp increase in, hashtags. As the largest social media platform specifically for business networking and professional development, the growing popularity of hashtags has the ability to greatly improve user experience. But first, users have to embrace this new feature to [...]

2019-02-27T20:51:22+00:00October 24th, 2018|Social Media|

Marketing to Millennials through Social Media

Marketing to Millennials The Millennial generation is made up of people born between 1982-2004. This one generation alone counts for hundreds of billions of dollars in buying power every year. For business owners in countless industries, if you aren’t marketing to this generation of young individuals, you are making a mistake with your marketing strategy now and for years to [...]

2018-10-08T17:50:07+00:00April 29th, 2016|Business Development, Social Media|

Why You Should Consider Instagram and Pinterest in Your Marketing Strategy

Unless you’ve been living under a rock the last ten years or so, you’ve at least heard of Facebook and Twitter. If you’re on our site reading this article right now, you are probably aware from being a regular reader of ours that social media is a rapidly growing industry and marketing tool for any business, [...]

2017-02-02T15:27:32+00:00April 21st, 2016|Social Media|

A Marketing Lesson You Can Learn from Ello

Looking at the title of the article, you are either thinking: What's Ello? or What did happen to Ello? I remember seeing all the invites to join Facebook friends over on Ello, which was nicknamed "Facebook Killer" because so many thought this new social media platform would be the end of Facebook. Just like Google+ [...]

2016-10-14T13:28:43+00:00March 1st, 2016|Social Media|

Predicting 3 Social Media Trends for 2016

"What's hot and new in the social media world that I should be focusing on right now?" It's something I am asked by clients in our meetings and friends at cocktail parties often. I answer enthusiastically about what I have been researching lately, the trends I am seeing take hold, and what we are comfortable suggesting [...]

2017-01-11T19:35:26+00:00February 22nd, 2016|Social Media|

How Often Should I Post to Facebook?

We state in every proposal submitted for review that we run a very active, vibrant social media campaign for clients with Facebook activity level at roughly 24 posts per week and even more per week on Twitter. I am often questioned about whether the frequency we state is necessary to really make a significant impact on behalf of our [...]

2018-10-09T01:38:41+00:00July 9th, 2015|Social Media|

Twitter and Targeted Marketing

I find most prospective clients understand how Facebook works and how their business could benefit from a presence on the site. Facebook is the largest social media site in the world, and the cornerstone for most business' online presence. If a business owner wants to initially start small or has budgetary restrictions, we often enter into a conversation [...]

2016-10-14T13:28:53+00:00February 23rd, 2015|Social Media|

2015: No Need to Fear Facebook Algorithm Changes

Each time there is a Facebook algorithm change, two things consistently happen: Facebook haters start their battle cries, trying to rally the troops for a mass exodus. Business owners have a the-sky-is-falling mentality regarding their future Facebook success. One more thing happens as well: I write about the changes to Facebook's algorithm, with the message we will [...]

2016-10-14T13:28:55+00:00January 3rd, 2015|Social Media|

How Social Media Can Hurt Your Business

Someone at a large company today checked trending topics on Twitter with the hope of finding something they could use to help promote their product line. With a trending topic they found, coupled with a quip about their product, the person crafted a tweet. Using the trending hashtag #WhyIStayed  with "you had pizza" as the [...]

2016-10-14T13:28:56+00:00September 10th, 2014|Social Media|