About Kelly Dillon

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So far Kelly Dillon has created 47 blog entries.

Digital Marketing Tips during COVID-19

Creating digital marketing tips during COVID-19 is like putting together a best practices guide on how to interact with aliens. I could draw upon my many decades of experience interacting with humans, but there's absolutely nothing in history I could tap into to create that definitive guide. It's unprecedented. I mentioned in another article about [...]

2020-03-26T11:52:52+00:00March 22nd, 2020|Digital Marketing Tips|

How to Adjust Your Business during COVID-19

Writing this blog post Sunday morning, reflecting over the last week, there's so much to unpack in what we have all experienced. Our work routines and home life have been greatly impacted, how we connect with each other has been significantly restricted, concern for loved ones and friends is heightened, and witnessing everything happening has [...]

2020-03-26T11:53:41+00:00March 22nd, 2020|Business Development|

Fall To Do: A Comprehensive Marketing Review

While I try to extend flip flop season as long as possible, there are  a few things the fall brings that I look forward to each year.  I love milder temperatures (preferably still warm enough for said flip flops), beautiful fall foliage, fun seasonal festivals, and pumpkin spice everything. What I also enjoy in the [...]

2019-11-15T18:57:08+00:00September 15th, 2019|Business Development|

The Use of LinkedIn Hashtags for Greater Reach

If you are active on LinkedIn, you have likely seen the addition of, and then sharp increase in, hashtags. As the largest social media platform specifically for business networking and professional development, the growing popularity of hashtags has the ability to greatly improve user experience. But first, users have to embrace this new feature to [...]

2019-02-27T20:51:22+00:00October 24th, 2018|Social Media|

The Importance of Website Maintenance

The Importance of Website Maintenance Just like a phone or computer, websites need updating, too. A website needs the latest version of WordPress, the website theme (the colors, content, layout of your site) and the plugins (tools used in your website like contact forms, maps, image slideshows, search engine software) for overall health of [...]

2018-10-24T12:06:51+00:00October 21st, 2018|Web Design|

The Importance of SSL Certificates for Security and SEO

Google updated their algorithm this past summer to negatively impact websites without an SSL certificate. For this reason, every website, not just e-commerce sites, need to add this security feature to their site. Trust. It is the most important element in any personal or business relationship. In a world where we store, retrieve, and share [...]

2018-10-24T10:48:45+00:00September 15th, 2018|SEO tips|

Search Engine Optimization (SEO) Success: First Page Rank

Any business owner or executive will tell you the importance of sharing client success stories. There are a plethora of articles on the topic, too. Page after page in a Google search came up with countless reasons why "customer success sells" and "how to bolster your business with customer success stories." So, it doesn't make [...]

2020-07-14T18:58:37+00:00March 1st, 2018|SEO tips|

Marketing to Millennials through Social Media

Marketing to Millennials The Millennial generation is made up of people born between 1982-2004. This one generation alone counts for hundreds of billions of dollars in buying power every year. For business owners in countless industries, if you aren’t marketing to this generation of young individuals, you are making a mistake with your marketing strategy now and for years to [...]

2018-10-08T17:50:07+00:00April 29th, 2016|Business Development, Social Media|

Why You Should Consider Instagram and Pinterest in Your Marketing Strategy

Unless you’ve been living under a rock the last ten years or so, you’ve at least heard of Facebook and Twitter. If you’re on our site reading this article right now, you are probably aware from being a regular reader of ours that social media is a rapidly growing industry and marketing tool for any business, [...]

2017-02-02T15:27:32+00:00April 21st, 2016|Social Media|

A Marketing Lesson You Can Learn from Ello

Looking at the title of the article, you are either thinking: What's Ello? or What did happen to Ello? I remember seeing all the invites to join Facebook friends over on Ello, which was nicknamed "Facebook Killer" because so many thought this new social media platform would be the end of Facebook. Just like Google+ [...]

2016-10-14T13:28:43+00:00March 1st, 2016|Social Media|