Marketing to Millennials through Social Media

The Millennial generation is made up of people born between 1982-2004. This one generation alone counts for hundreds of billions of dollars in buying power every year. For business owners in countless industries, if you aren’t marketing to this generation of young individuals, you are making a mistake with your marketing strategy now and for years to come (since the [...]

By | April 29th, 2016|Business Development, Social Media|0 Comments

Why You Should Consider Instagram and Pinterest in Your Marketing Strategy

Unless you’ve been living under a rock the last ten years or so, you’ve at least heard of Facebook and Twitter. If you’re on our site reading this article right now, you are probably aware from being a regular reader of ours that social media is a rapidly growing industry and marketing tool for any business, [...]

By | April 21st, 2016|Social Media|0 Comments

A Marketing Lesson You Can Learn from Ello

Looking at the title of the article, you are either thinking: What's Ello? or What did happen to Ello? I remember seeing all the invites to join Facebook friends over on Ello, which was nicknamed "Facebook Killer" because so many thought this new social media platform would be the end of Facebook. Just like Google+ [...]

By | March 1st, 2016|Social Media|0 Comments

How Often Should I Post to Facebook?

We state in every proposal submitted for review that we run a very active, vibrant social media campaign for clients with Facebook activity level at roughly 24 posts per week and even more per week on Twitter. I am often questioned about whether the frequency we state is necessary to really make a significant impact on behalf of our [...]

By | July 9th, 2015|Social Media|1 Comment

Are You An Ant Or A Grasshopper in Your Business?

Summer is a time for fun....lots of ice cream, vacations with my family, gardening, time spent on any body of water, letting the kids stay up late, crab feasts, family game nights, a glass of wine on the deck in the evening with my husband, adventures with the kids, and so much more. I also [...]

By | June 25th, 2015|Business Development|0 Comments

Social Influence: The New Darling of SEO

With search engine analytics’ ability in evaluating a website for search rank becoming “smarter,” social influence has become a part of how companies are being evaluated for page rank. Because of this development, social media success has gained significantly in importance for businesses wanting to improve search engine optimization (SEO). For that reason, business owners who want [...]

By | May 28th, 2015|SEO tips|0 Comments

Twitter and Targeted Marketing

I find most prospective clients understand how Facebook works and how their business could benefit from a presence on the site. Facebook is the largest social media site in the world, and the cornerstone for most business' online presence. If a business owner wants to initially start small or has budgetary restrictions, we often enter into a conversation [...]

By | February 23rd, 2015|Social Media|0 Comments

2015: No Need to Fear Facebook Algorithm Changes

Each time there is a Facebook algorithm change, two things consistently happen: Facebook haters start their battle cries, trying to rally the troops for a mass exodus. Business owners have a the-sky-is-falling mentality regarding their future Facebook success. One more thing happens as well: I write about the changes to Facebook's algorithm, with the message we will [...]

By | January 3rd, 2015|Social Media|0 Comments

How Social Media Can Hurt Your Business

Someone at a large company today checked trending topics on Twitter with the hope of finding something they could use to help promote their product line. With a trending topic they found, coupled with a quip about their product, the person crafted a tweet. Using the trending hashtag #WhyIStayed  with "you had pizza" as the [...]

By | September 10th, 2014|Social Media|0 Comments