Marketing to Millennials through Social Media

The Millennial generation is made up of people born between 1982-2004. This one generation alone counts for hundreds of billions of dollars in buying power every year. For business owners in countless industries, if you aren’t marketing to this generation of young individuals, you are making a mistake with your marketing strategy now and for years to come (since the [...]

By | 2017-02-02T15:41:23+00:00 April 29th, 2016|Business Development, Social Media|0 Comments

Why You Should Consider Instagram and Pinterest in Your Marketing Strategy

Unless you’ve been living under a rock the last ten years or so, you’ve at least heard of Facebook and Twitter. If you’re on our site reading this article right now, you are probably aware from being a regular reader of ours that social media is a rapidly growing industry and marketing tool for any business, [...]

By | 2017-02-02T15:27:32+00:00 April 21st, 2016|Social Media|0 Comments

6 Reasons Blogging for Your Business is Essential

The significant growth in our company (specifically in social media services) in the last few years is indicative of the understanding that social media isn't an optional part of the overall marketing strategy for businesses anymore--it's essential. With business owners and corporate decision makers espousing to me these days their need for a social media [...]

By | 2016-10-14T13:28:43+00:00 July 7th, 2015|Blogging, Business Development, SEO tips|0 Comments

Are You An Ant Or A Grasshopper in Your Business?

Summer is a time for fun....lots of ice cream, vacations with my family, gardening, time spent on any body of water, letting the kids stay up late, crab feasts, family game nights, a glass of wine on the deck in the evening with my husband, adventures with the kids, and so much more. I also [...]

By | 2016-10-14T13:28:43+00:00 June 25th, 2015|Business Development|0 Comments

Social Influence: The New Darling of SEO

With search engine analytics’ ability in evaluating a website for search rank becoming “smarter,” social influence has become a part of how companies are being evaluated for page rank. Because of this development, social media success has gained significantly in importance for businesses wanting to improve search engine optimization (SEO). For that reason, business owners who want [...]

By | 2016-10-14T13:28:44+00:00 May 28th, 2015|SEO tips|0 Comments

Twitter and Targeted Marketing

I find most prospective clients understand how Facebook works and how their business could benefit from a presence on the site. Facebook is the largest social media site in the world, and the cornerstone for most business' online presence. If a business owner wants to initially start small or has budgetary restrictions, we often enter into a conversation [...]

By | 2016-10-14T13:28:53+00:00 February 23rd, 2015|Social Media|0 Comments

2015: No Need to Fear Facebook Algorithm Changes

Each time there is a Facebook algorithm change, two things consistently happen: Facebook haters start their battle cries, trying to rally the troops for a mass exodus. Business owners have a the-sky-is-falling mentality regarding their future Facebook success. One more thing happens as well: I write about the changes to Facebook's algorithm, with the message we will [...]

By | 2016-10-14T13:28:55+00:00 January 3rd, 2015|Social Media|0 Comments

Increase Productivity with the OmniFocus Time Management System

In the business course I teach to people about to launch a new business, I always spend time discussing how challenging it is to successfully run a business. The difficulty lies with having to manage and do every aspect of running a business. There's not an accounting department, corporate attorney, marketing team, or social media [...]

By | 2016-10-14T13:29:14+00:00 February 12th, 2013|Professional Development|0 Comments